PROJECT DESCRIPTION: Managed Earthjustice’s anti-fracking communications work from 2010 to 2014, designing and leading campaigns to support communities impacted by fracking. Targeted our work in New York State where collective efforts led to a statewide ban.
Case Study: The Town That Fought Fracking and Won
1.
Developed Frame
Following public opinion research, set a frame to highlight success stories and give beleaguered communities the hope to continue fighting
Highlight:
- Co-produced award-winning short film narrated by Academy Award-nominated actor Mark Ruffalo
2.
Spread Message
Set a consistent drumbeat, creating and seizing regular opportunities to land campaign frame in national media coverage
Highlight:
- Media coverage highlighting frame included Washington Post, New York Times, MSNBC
3.
Replicate Success
After New York banned fracking, worked with communities to implement similar strategies and expand campaign to oil and gas infrastructure
Highlight:
- Presented case study for an international audience at 2015 Australian Progress Summit
Photo credit: Earthjustice