This year I’m shifting my focus to helping companies who have a consistent and sustained need for content, and don’t have the time or expertise to create it all in house.
According to “B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends”, (Content Marketing Institute) North American trends show an incredible need for content. 93% of B2B companies now market with content to accelerate their sales cycle. And 64% will be outsourcing their content in 2014. They’re being stretched thin, and with lack of time being their biggest content marketing challenge, content creation is the first thing they offload. So what I’m going to be writing more of is:
Case studies & success stories
Articles (ghost written/bylined)
White papers (aka special reports)
Webinar and video scripts
Case studies are being used to feature a customer’s successful experience with a product, service, or organization; and to educate, validate, and establish credibility. Articles and white papers are also powerful tools for teaching before pitching, and providing useful information that solves problems and establishes a business as an authority. Read more »